All Day Outfitters Brand Collaterals
One of the things that I like from studying fashion marketing and management is that not only I get to come up with a business concept but I get to create creative visuals and collaterals as a part of the project.
These are some collaterals I made for ALL DAY OUTFITTERS- a brand I made for brand management course in advanced diploma.
The project brief : Create a sub-brand for an existing brand from Singapore. .
ALL DAY OUTFITTERS s is a young and playful streetwear inspired apparel brand.
We created ALL DAY OUTFITTERS as a sub-brand from Charles and Keith, targeting teenage girls in Singapore.