Lost a competition: let's keep cruising

So, in the holiday before this semester, a couple of my friends and I decided to join a competition to come up with a cruise ship idea for a known cruising company. It was so out of my comfort zone but at the same time, not too impossible so I gave it a shot.

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A menswear campaign marketing competition

Last semester, the International Fashion Business department had an internal competition in collaboration with a Singaporean menswear brand. The brand was classic and has a long heritage in Singapore. The fashion design students were tasked to create new shirt design while us the fashion business student were tasked to create 6 week marketing campaign proposal

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Styling for The Fashion Pulpit

The Fashion Pulpit is a space for people who both love fashion and sustainability. It is essentially a secondhand shop and clothing swap place but it is also a space for workshop and collaborations.

The class was group to teams and we were tasked to do styling and creative instagram posts for @thefashionpulpit

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Improvement in retail operation using RFID

As a part of Future Fashion Innovators module, my lecturer brought the class for a field trip to a Singaporean company DECKS to see how they implement RFID to their system and how it changed the productivity and effectiveness of the company. 

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Missing home at Aloft at Hermes

In a dim room in the middle of Orchard, a soundtrack transferred me back to my hometown. I came out of the Fidelity room exhibition with such a longing for home,  Fidelity is a sound-only exhibition by a Singaporean artist, Jeremy Sharma. Jeremy used human voice as a tool to intimately introduce little-known cultures in South East Asia to his exhibition goers.

 

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Here and Now

In a video, Greta Gerwig, the director of Lady Bird movie said "I grew up in Sacramento, I love Sacramento, and I think like most people, the place you grow up you can never see clearly while you’re in it. You’re certain life is happening somewhere else”.

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